Roast My App LLC is a mobile app monetization & CRO consultancy for B2C subscription apps. We specialize in upgrading your app's D0 user journey [primarily paywall setup & onboarding funnel conversion rate optimization].
For every mobile app team we work with, we ship 4+ paywall experiments and 2+ onboarding funnel iterations in a typical month. That's the whole business. We don't do brand refreshes. We don't build design systems. We don't run your meta, tiktok or apple ads. [Plenty of good people do that. We're not them.]
We're a US-registered limited liability company, based in Wyoming, United States. Founded in July 2023, by Muhammad Rahat. We partner with mobile app teams worldwide, and collaborate in a fully remote setting.
Image: Hello from Roast My App LLC headquarters
We run monetization experiments end-to-end for mobile subscription apps. Most apps we audit, almost always seem to leak revenue at 3 main points:
→ Onboarding that never gets a user to first value → Paywalls that don't turn interest into a trial start → Pricing, packaging & placement decided on gut feeling instead of data.
Many mobile teams know this already . But what they don't have is someone whose entire job is fixing it every week, without stealing a sprint from the product roadmap. That's the gap we fill.
Every experiment we run starts with a documented hypothesis, variant designs, primary and guardrail metrics defined upfront. So a win is actually a win, and a loss still teaches you something. It comes off a RICE-prioritized roadmap instead of a list of ideas someone liked in a meeting.
Unlike traditional agencies, we don't stop at the Figma file. We help you ship the thing in Swift, React Native, or straight into RevenueCat, Superwall, Adapty or Purchasely a.k.a whatever stack you're already on [as far as we can tell, we're the only consultancy in this category that writes custom implementation code].
The 4 numbers we're on the hook for: trial-start rate, trial-to-paid conversion, install-to-paid, D0/D7/D30 ARPU & beyond.
Across the mobile app teams we've worked with, that usually lands somewhere in the 20–40%+ additional revenue range without increasing user acquisition spend.
If you want to implement our full system with 11 focus areas, groundwork methodology, and test roadmap prioritization, it's all written up for you in our mobile app monetization & CRO framework page.
B2C mobile subscription apps at revenue stage $50K to $500K+ MRR, or at downloads volume 1,000 to 15,000+ per day.
Our sweet spot is a team that's past product-market fit, spending serious money on user acquisition, and already managing their subscription infrastructure on RevenueCat, Superwall, Adapty or Purchasely.
Pre-launch and earlier-stage apps aren't a bad fit. They usually start smaller, with a single standalone paywall experiment rather than the monthly program. We work with teams worldwide, fully remote, async-first. [Loom does a lot of heavy lifting for us.]
Image: Paywall design experiment for Campercontact app
Fair warning: we're obviously not neutral here. But these are the questions we'd ask if we were hiring someone to do this...
And the honest one: if you're pre-product-market-fit, or your retention is broken, don't hire anyone for this yet. No paywall test fixes a product people don't come back to. We'll tell you that on our audit call so that you don't end up losing money for no big reasons.
Hi, I'm Muhammad Rahat,the Founder of Roast My App LLC. I'm a fractional growth product designer & CRO consultant, and I've been working on mobile subscription funnels since 2019.
In my early days, I mostly worked on complete app UX/UI redesign projects. After designing thousands of mobile app screens, a pattern got obvious to me. Teams were pouring money into user acquisition, design & development, then losing most of it in the first 90 seconds of their product experience.
My "AHA moment" was when I realized nobody seemed to take complete end-to-end ownership of that 90 seconds of D0 user journey.
In July 2023, I founded Roast My App LLC to own that D0 user journey. Since then we've worked with 27+ mobile app teams and analyzed 3,000+ mobile app monetization setups [paywalls, onboarding funnels, pricing structures, and the lot].
Roast My App is a founder-led team. I do the research, the hypotheses, the design and the analysis. Meaning, you're not getting handed to a junior after the sales call, because there is no sales team and there are no juniors.
When a project needs more hands, I bring in vetted growth PMs, growth product designers and specialist developers I've worked with before, scoped to that engagement. We're small on purpose. And it's also why we only take a few clients at a time.
I also write the Roastmyapp Memos substack newsletter, and post paywall & onboarding teardowns that are read by 7.8K+ mobile app founders, UA, and growth folks on my Linkedin.
Life outside work: I'm a dad of 2. In my early 30s. And currently based in Bangladesh, Asia. I'm also building my own mobile app portfolio on the side. First to be shipped is the 90 Day Reset iOS app, a science-backed life-reset & habit tracker for men. This is been a pet project where we get to run paywall & onboarding experiments on our own product, and share our learnings from it. Always nice to have skin in the game. It keeps us honest about how hard this actually is.
Image: 90 Day Reset App By Roast My App LLC
Roast My App is a mobile app monetization & CRO consultancy for B2C subscription apps, that specializes in paywall & onboarding conversion rate optimization. Our fully-managed monetization & CRO program ships 4+ paywall experiments and 2+ onboarding funnel iterations per month, from hypothesis through implementation and analysis.
Roast My App was founded by Muhammad Rahat in July 2023. He's a fractional growth product designer & CRO consultant who started out freelancing on mobile subscription apps in 2019 and has since analyzed 3,000+ mobile app monetization setups, helped 27+ mobile app teams like CamperContact, Cardstock, Coursology, InTolerApp, Control+, TimeFinder and others design & ship better-performing paywalls & onboarding funnels.
Roast My App LLC is a US-registered limited liability company based in Cheyenne, Wyoming, United States. The team works fully remote and async with mobile app teams worldwide.
A mobile app monetization consultancy finds and fixes the points where a subscription app loses revenue between install and payment. In practice that means 3 things: onboarding funnel design that gets users to first value, paywall design and copy that converts interest into trial starts. And pricing, packaging and placement decisions made from experiment data rather than guesswork or assumptions.
B2C mobile subscription apps, typically $50K–$500K+ MRR, or bringing in 1,000 to 15,000+ downloads a day, that are spending on user acquisition and have no dedicated monetization function in-house. Earlier-stage teams usually start with one paywall A/B test a month rather than the fully-managed program.
Muhammad Rahat is your direct point of contact on every engagement. There's no bait-and-switch to junior contractors or account managers after initial strategy call. When scope requires it, vetted senior growth designers, growth product managers and specialist developers are brought in for that engagement. It's a deliberately small team, sized to add experiment velocity rather than coordination overhead.
4+ paywall experiments and 2+ onboarding funnel iterations per month on the fully-managed program, at minimum. The entry plan ships one paywall A/B test per month. Every experiment comes off a RICE-prioritized roadmap with a documented hypothesis, a primary metric and guardrail metrics defined before it ships.
Both. Depending on your team's situation & availability of design/engineering resources, we'll decide how to execute our monetization & CRO program.
Example scenario: if you have available engineering resources, we'll provide dev-ready UI designs for your team to implement. But if you rather want your design & dev team stay focused on core product work, we'd take ownership of implementing everything end-to-end.
Experiments are usually deployed through no-code tools like RevenueCat, Superwall, Adapty and Purchasely, or in custom Swift, React Native or Flutter for teams not using a no-code builder.
No. Roast My App is independent of any paywall platform and works natively across RevenueCat, Superwall, Adapty and Purchasely. That independence is structural. Meaning we can recommend switching tools, or tell a client the platform itself is the bottleneck.
Trial-start rate, trial-to-paid conversion, install-to-paid conversion,, D0/D7/D30 ARPU and beyond. Every experiment declares one primary metric before it ships, with guardrail metrics to catch a win in one place that causes a loss somewhere else. Results are read on revenue per visitor rather than vanity conversion lifts.
→ 1 paywall A/B test per month at USD $1,000/month: One high-leverage experiment: hypothesis, design, implementation on the no-code builder you already run, result analysis. The low-barrier way in.
→ Fully-managed Mobile App Monetization & CRO Program from USD $7,000–$15,000/month: 4+ paywall experiments and 2+ onboarding funnel iterations designed, shipped and analyzed every month, with option include full implementation on your current stack.
Both are month-to-month from day one. No lock-in, and you can pause and restart.
Our custom pricing moves on 3 things: how many experiments we're shipping, whether we hand over dev-ready specs or own implementation end to end, and whether you're iOS-only, iOS + Android, or converting primarily on web funnels.
Detailed breakdown & plan comparison is available on our pricing page.
Start with a free CRO audit of your app where we schedule a 30-minute coffee chat on Google Meet to go through your mobile app's current paywall & onboarding setup together. No pitch deck, no strings attached.
By the end, you walk away knowing the 3 biggest blockers costing you real money. if we think our monetization & CRO program isn't a good fit for your app, we'll tell you that too.
Find more about Roastmyapp's mobile app monetization & CRO framework here →
Onwards & upwards,
Muhammad Rahat
Founder @ Roast My App LLC
