Mobile App Monetization & CRO Program By Roastmyapp: Plans & Pricing
How much does our mobile app monetization & CRO program cost?

Image:Roastmyapp monetization & CRO plans side-by-side comparison
Roastmyapp offers 4 pricing plans:
- USD $15,000 for the fully-managed program where we own your monetization experiment cycle end-to-end on a 3-month engagement.
- USD $7,500 for the onboarding design & optimization sprint where we ship 2 big-swing onboarding funnels in 4 weeks.
- USD $1,000 for a single paywall or monetization experiment designed, shipped & analyzed by us.
- USD $1,500/mo for 1:1 mobile app CRO & monetization advisory by Muhammad Rahat
The 3 done-for-you services come with one-time payment. Meaning, there's no retainer, no auto-renewal, no scope creep invoices. Here's the full breakdown below...
Which growth blockers do we remove?
Many mobile subscription apps even at this stage [see screenshot above] are sitting on 20–40%+ additional revenue off their current paywall, onboarding, and monetization setup.
At $300K+ MRR, that's an extra $60K–$120K every single month, against a one-time investment of $15K with Roastmyapp.
After working with tons of mobile app teams over the years, I noticed a common pattern → every monetization/revenue growth blocker comes down to at least 1 of these 3 situations...
- ⚠️ Blocker #1: No diagnosis → You can't tell what’s wrong or where the revenue’s leaking downstream in your app funnel
- ⚠️ Blocker #2: No direction → You have a decent idea of your problems. But you don’t know which initiatives would solve them with the highest impact and least effort.
- ⚠️ Blocker #3: No ownership → You have both diagnosis & direction. But your team’s stuck with core product work. Leaving nobody available to take full ownership of your monetization metrics.
Roastmyapp's services are carefully designed to remove these 3 core blockers. The ultimate goal is to help mobile app teams build revenue growth systems with compounding learnings from the paywall, onboarding & monetization experiments we ship together.
With that out of the way, let's dive into our 4 main pricing plans...
Quick summary of Roastmyapp plans & pricing
- Plan 1 → Fully-managed mobile app monetization & CRO program. USD $15,000 one-time payment. 3-month engagement. We own everything from research, design, copy, code, analytics, to test setup & readouts. We typically ship 10+ experiments across 3 months while your in-house designers & engineers remain focused on core product work.
- Plan 2 → Mobile app onboarding design & optimization sprint. USD $7,500 one-time payment. 4 weeks to ship. We design 2 big-swing onboarding funnels from app install → paywall → post-purchase UX, with production-ready designs, copy & HTML prototypes. Your team builds, or we build the frontend at no extra charge.
- Plan 3 → 1 high-leverage paywall/monetization experiment. USD $1,000 one-time payment. Your low-barrier-to-entry option where you get 1 experiment, designed and implemented by us on your existing stack. Buy the next one whenever you want it.
- Plan 4 → 1:1 advisory. USD $1,500/month, month-to-month. Get prioritized weekly growth initiatives, ad-hoc reviews, async Slack access. For teams who already have design & engineering capacity and need judgment instead of execution. See more on 1:1 advisory here →
Not sure where you fit? Every engagement starts with a free CRO audit where you walk away knowing your highest-leverage experiments to run next, whichever plan you pick. It's a free, no-string attached, 30-min friendly intro call to also check if we vibe...
Plan 1 : Fully-managed mobile app monetization & CRO program [USD $15,000 one-time. 3-month engagement]

Image: Roastmyapp's monetization & CRO program overview
This is your "Roastmyapp team owns everything end-to-end" plan.
From research, hypotheses, copy, design, front-end code, analytics instrumentation to test setup & statistical readouts. We bring our own vetted senior growth PM, product designer and developer. We operate as a standalone extension to your team.
No additional engineering or design resources from your side. Your team stays on core product work. Nothing gets lost in the handoff. Nothing collects dust while sitting forever on your backlog.

Image: Mobile app monetization growth roadmap & experiment briefings inside google sheet & google doc
If you already have designers & engineers with available capacity, we'd guide your existing team with dev-ready specs & async design reviews instead of bringing our own.
Either way, we take ownership of your key monetization metrics end-to-end [from design, code, analytics, to test setup].
What's included over the 3-month engagement:
- Full-funnel growth audit of your subscription monetization journey, from install to renewal
- Intensive groundwork on customers, competitors & existing experiment database so that every hypothesis are backed-by-evidence, not just opinions & intuition.
- Your monetization & CRO roadmap built with the 11FA Framework. Every hypothesis mapped to one of the 11 focus areas & prioritized with RICE scoring, owned & updated together with your team every month.
- 10+ highest-leverage experiments taken off the top of that prioritized backlog. They are all going to be designed, coded, shipped, analyzed & documented for you.
- Hypothesis-impact brief for every single test with primary metrics + guardrail metrics defined up front
- Full dev implementation by Roastmyapp team in Swift, React Native, or your no-code stack [RevenueCat, Superwall, Adapty, Purchasely]
- Analytics instrumentation & test setup so that results can be read on primary, secondary & guardrail metrics
- Weekly sync & analytics reporting on every core monetization metric
- [Bonus] Private access to internal AI workflow, Claude skills, research materials & swipe files
Program primarily designed for: mobile apps at $50K–$500K+ MRR or 1K–15K+ daily download volume , spending on paid UA but leaking traffic at the bottom of the funnel, with no in-house engineering or design capacity to own growth initiatives end-to-end.
Join the program waitlist here →
Plan 2 : Mobile app onboarding design & optimization sprint [USD $7,500 one-time. 4-week sprint]

Image: Mobile app onboarding design & optimization sprint
This is your "fix the onboarding funnel first" plan. For teams whose paywall optimization work has hit a ceiling, and whose next big wins sit upstream.
We design 2 big-swing, data-backed onboarding funnels, end-to-end from app install → paywall → post-purchase UX. Then we A/B test both variants against your current flow.
Your dev team builds from our Figma file & HTML prototype. Or we build the frontend at no extra charge. Either way, your designers & engineers stay on core product work.
What's included in the 4-week sprint:
- Full-funnel growth audit + customer research groundwork
- Figma file with 2 big-swing, data-backed onboarding funnels with production-ready designs & copy
- Clickable HTML prototypes to walk through the flow on a phone before any code gets written
- Frontend implementation [optional with no extra charge] in Swift, React Native or your stack, delivered as a TestFlight build
- Test setup & readouts with proceeds per user as the primary metric. Guardrails on trial start rate, trial-to-paid & refunds.
- Risk-reversal guarantee: Free 3rd onboarding iteration if neither variant beats your current onboarding on trial start rate, ARPU or LTV
Typical timeline: 4 weeks to design & ship. Up to 6 weeks for final readouts
Results delivered: An app team who joined the sprint lifted proceeds per user by 31.5% [with statistical significance].
Best fit for: mobile apps at $50K–$500K+ MRR or 1K–15K+ daily downloads with paywall optimization work done, and no in-house design capacity to own onboarding experiments.
Start with a free onboarding audit →
Plan 3 : 1 High-leverage paywall/monetization experiment [USD $1,000 one-time]

Image: Monetization growth experiments prioritized with RICE scoring
You get 1 paywall experiment designed, implemented & analyzed every month on the no-code tooling you already run. You get to test the waters first. And see proof that our system works before you scale it.
- 1 paywall/monetization experiment per month with hypothesis → design → implementation → result analysis
- Custom design & implementation on your no-code builder [RevenueCat Paywalls, Superwall or Adapty]
- Hypothesis-impact brief with primary metrics + guardrail metrics defined up front before the test ships
- Recommended next high-leverage moves after the test completes
Best for: early-stage teams looking for low-barrier-to-entry options.
Book 1 paywall/monetization experiment with stripe here →
Plan 4 : 1:1 Mobile app CRO & monetization growth advisory [USD $1,500/month]

Image: Mobile app CRO & monetization growth advisory
This is the only plan where you take full implementation ownership.You have designers and engineers. AI moved your team from idea to shipped build at speed. What you don't have is someone who has run enough of these to say which lever to pull first, and why that one before the others.
What's included in the advisory plan:
- Prioritized weekly growth initiatives: you tell me which apps are live and where the traffic is. I tell you what to run next.
- Ad-hoc expert review with Figma comments & Loom videos: drop a paywall design, an onboarding screen, a plan selector, a pricing idea. You get it back marked up.
- Async support on Slack. Shared channel: response within 24h-36h on weekdays.
- Hands-on guidance on implementing the 11FA Framework: tailored to your funnel and your numbers.
- Access to my Claude skills, research methodology & swipe files: the same internal tooling we use on done-for-you engagements.
It's a month-to-month engagement. No long-term lock-in. Cancel anytime before renewal from your own Stripe customer portal.
Best for: mobile app teams with build capacity who need senior monetization judgment without a full-time hire.
Book 1:1 advisory here →
Frequently asked questions
Does the pricing change if we keep implementation in-house?
Yes. Everything mentioned above is the default price for the default scope, where we own your experimentation cycle end-to-end.
If you already have in-house designers & engineers with capacity, we will provide production-ready specs & async design reviews as your team builds.
Meaning, we still own research, hypotheses, prioritization, test setup and the readouts. In such scenarios, the pricing is adjusted on 3 main criteria:
- Implementation ownership: How much of the design & build your team takes on.
- Testing cadence & experiment volume: Set against your daily downloads. An app at 1,000 installs a day and an app at 15,000 installs a day do not need the same test velocity to reach a readable result.
- Project scope: iOS only vs. iOS + Android vs. an added web funnel.
***The onboarding sprint is an exception. Plan 2 stays at USD $7,500 whether your team builds from our Figma file or we build the frontend.
You will get an exact quote after our intro call with the free paywall & onboarding CRO audit of your app.
What does your payback / ROI math look like?
By partnering with Roastmyapp, you embed a team of senior growth PMs, designers & developers that own your monetization metrics for 3 months.
Hiring one of those three in-house costs more than the whole program, before you count recruiting time and the 3 months it takes them to learn your funnel.
The payback math is simple. At $300K MRR, a realistic 20% revenue lift is $60,000 a month against your $15K investment. At $50K MRR, a 20% lift is $10,000 a month. You hit ROI positive in under 2 months.
Worst case scenario: At 300K MRR, 1% lift is $3,000 a month, which pays the program back inside 5 months and keeps paying after that.
We don't promise a number. But we do promise running extra experiments, completely free of cost until you achieve positive ROI on our services.
What's the difference between the onboarding sprint and the 3-month program?
The onboarding sprint covers 1 focus area, your onboarding funnel, in 4 weeks. You get 2 big-swing onboarding funnels designed & tested against your current flow.
The 3-month program covers all 11 focus areas with 10+ experiments across paywall, pricing, onboarding & monetization.
Pick the sprint when onboarding is your clear bottleneck. Pick the program when you want the whole monetization function owned for you.
Why is the fully-managed program one flat price instead of a monthly retainer?
Monthly retainer makes you carry an open-ended liability for an outcome you haven't seen yet.
One number removes the guesswork. There are no surprises. You know your total cost before kickoff. And your finance team gets a single line item instead of a recurring one to defend every quarter.
The published pricing covers the default scope: 10+ experiments over 3 months with us owning research, design, code and analytics.
Which plan should you start with?
You want the whole monetization growth function owned for you → Plan 1. We bring the team, we ship the 10+ experiments, your engineers stay on core product.
Your paywall is optimized & your next big wins sit in onboarding → Plan 2. 2 big-swing onboarding funnels in 4 weeks, fully done-for-you.
You want proof before you commit → Plan 3. One experiment at $1,000. Watch the system produce a result first.
You have design & engineering capacity and need direction, not execution → Plan 4. We direct, you build.
And if you're still not sure, book your free paywall & onboarding CRO audit. We'll go through your first-time ux & monetization setup together. And figure out the right plan for you based on your current situation.
What stays the same across all plans?
Whichever plan you pick, 4 things never change:
- Every experiment gets a documented hypothesis. What we believe, why the research supports it, and what result would prove it.
- Every test ships with success & guardrail metrics defined. A win on trial starts must never quietly create a loss on refunds, rebills, or trial-to-paid. We define the trade-offs up front. And we read results on revenue per visitor, not vanity conversion lifts.
- Every deliverable in ready-to-ship form. Designs & specs your team [or ours] can build without a single clarifying meeting.
- You work primarily with Muhammad Rahat as your direct point-of-contact. No bait-and-switch to junior contractors or account managers.
Most traditional app growth consultants & agencies stop at hypotheses, wireframes, or a strategy roadmap. But we promise removing all your experimentation bottlenecks with full end-to-end execution.
What if you already have an internal app growth team?
There are 2 scenarios depending on how much capacity your team has.
Spare in-house capacity → Plan 4. I direct, your team builds.
No spare capacity → Plan 1, Plan 2 or Plan 3. We bring our own designers and engineers so yours never get pulled off the roadmap. Most app teams hire us because they struggle to build everything above internally, on their own.
How is this different from the growth services offered by paywall platforms like Superwall?
There are 5 structural differences of our monetization & CRO program:
- Scope: 70-80%+ of trial starts & subscription purchases happen at D0. That's why we cover your full D0 journey from onboarding funnel, paywall, post-purchase UX & cancellation flow. Not only the paywall.
- Sequencing: our 3-month program typically ships 10+ experiments across paywall, pricing, onboarding & monetization surfaces. Many are built on the previous result instead of running in parallel isolation.
- Custom code: you have the option to add implementation in custom code with Swift, React Native or Flutter, especially if you aren't using the native, no-code builder by RevenueCat, Superwall, or Adapty.
- Groundwork methodology: every experiment is based on insights from our 2-phase customer & competitor research groundwork. Not from a brainstorm, gut feelings or "this worked for others".
- Pricing structure: one published price, paid once. Your bill doesn't scale with your revenue, and it doesn't renew behind your back.
Can we switch plans later?
Yes. Your roadmap, research & learnings carry over between plans. We'd not be starting from scratch later. Here are the common paths:
Plan 2 → Plan 1. Your onboarding sprint wins, and you hand us the rest of the funnel [paywall, pricing & monetization].
Plan 3 → Plan 1. You buy one experiment, it wins, you hand us the whole funnel. Buy Plan 1 within 60 days and we credit what you paid on Plan 3 against the $15,000.
Plan 1 → Plan 4. Your 3 months end, your team now knows the system, and you keep me on to direct instead of build
Plan 4 → Plan 1. You run out of capacity mid-quarter and hand the build back to us.
What's the commitment?
Plan 1 is a fixed 3-month engagement paid once up front [or can be broken down into 2 separate payments]
Monetization experiments compound. A paywall test that ships in week 3 informs the onboarding variant in week 6, which informs the pricing test in week 9.
3 months is the shortest honest window to run that loop and read the results properly. There is no auto-renewal. At the end of month 3 you decide whether to run another program. The roadmap, research & learnings are yours either way.
Plan 2 is a fixed 4-week sprint paid once, with up to 6 weeks for final readouts. No auto-renewal.
Plan 3 has no commitment at all. One payment, one experiment.
Plan 4 is month-to-month. No lock-in, no minimum term. Cancel anytime before renewal through your own Stripe customer portal. Pause and restart later.
Fun fact: the longest a client stuck around with us is close to 2 years.
Who owns the work we produce?
You do. All deliverables, materials and work product created for your engagement, including every associated intellectual property right, belong exclusively to your company.
All non-public information, data, materials and access you share with us stay confidential and are used only for our work together. If you have your own NDA you'd rather use, send it over and we'll sign before kick-off.
Roastmyapp customer reviews ⤵
- "Roatmyapp's truly an amazing dream team. I have never seen such depth in user research, and it has provided me with significant insights.The new onboarding screens are truly beautiful and fit my app very well. All the other app founders I showed the ideas and screens to were also very impressed. Communication is excellent and fast in Slack. It is definitely worth the investment." — Jonah Hadt, Founder @ InTolerApp
⭐⭐⭐⭐⭐ - "Muhammad's in-depth analysis of my onboarding, retention, and paywall highlighted numerous improvement opportunities that I hadn't previously considered. His audit revealed how underutilized my post-onboarding UX design was." — Carlo Terraciano, Founder @ MasterApps.it
⭐⭐⭐⭐⭐ - "Insanely good work. It's amazing how many of my little inputs made their way into the new onboarding design. There are so many things I just find downright brilliant." — Timo Stubing, Founder @ Expense Tracker app
⭐⭐⭐⭐⭐ - "I appreciate the attention to detail in all things, from the colour and copy to the accessibility considerations. Your onboarding designs are outstanding and well thought out. And I love having a few very high quality options to try out next." — Luke Memet, Founder @ Timefinder
⭐⭐⭐⭐⭐ - "It felt like Roast My App was part of the team, which is not common when you work with contractors and when you outsource work. I would recommend it to any founder who's trying to reach profitability for a subscription app." — Grégoire Thomas, Co-Founder @ Mr.Arthur app
⭐⭐⭐⭐⭐ - "Roastmyapp provided remarkable work, well beyond our expectations. They demonstrated incredible professionalism and creativity. I'm already looking forward to working on future projects. Go for it with your eyes closed." — Lucas Ortis, Indie App Maker
⭐⭐⭐⭐⭐ - "Roastmyapp understands how to strike a good balance between aesthetics and functionality. They were a true professional who cared about the quality of work produced. I definitely recommend them for your mobile app redesign projects." — KV, Founder @ Quoy Quit Smoking app
⭐⭐⭐⭐⭐ - "Very good experience working with Roast My App. They understood our challenges very well and came up with quick and concrete solutions—new funnels complete with design and copy that improved our conversion rates. Definitely happy with the results." — Mehdi Bellatig, Co-founder @ Control+ app
⭐⭐⭐⭐⭐ - "Looks like the onboarding variant finally pulled ahead. You have done amazing work for us! Highly appreciated." — Colby Schmidt, Co-Founder @ Coursology app
⭐⭐⭐⭐⭐
How do we get started?
If you've made it this far, you already know our program plans & pricing structure with full transparency. The only question left is which level of involvement fits your team.
You can start with your free CRO audit where we go through your current onboarding & paywall setup together on a 30-min intro call.
By the end, you'll walk away knowing your highest-leverage experiments to run next and exactly which plan [if any] makes sense for your stage.
Made it this far? Nice! Here are 5 actionable resources paywalls & onboarding for you to check out next...

Image:Paywall experiments library by Muhammad Rahat

Image:Paywall examples from Roastmyapp's swipe file

Image:App onboarding screens design by roastmyapp

Image: Paywall optimization mistakes compilation

Image: Mobile app onboarding design & optimization sprint
Did you know? I review 5 mobile subscription apps for FREE every month.
Submit your app here for a free paywall & onboarding CRO audit →
We'll schedule a 30-minute coffee chat on Google Meet and go through your app's current paywall, onboarding & monetization setup together.
No pitch deck, no strings attached. By the end you'll walk away knowing the 3 biggest blockers costing you real money.
Best,
Muhammad Rahat
Founder @ Roast My App LLC