Mobile App Onboarding Design & Optimization Sprint By Roastmyapp

2 big-swing app onboarding funnels. Fully done-for-you in 4 weeks, with production-ready designs & copy.

Mobile app onboarding design & optimization sprint by Roastmyapp

Image: Mobile app onboarding design & optimization sprint variants

Mobile app onboarding design & optimization sprint is a 4-week, done-for-you engagement where Roast My App team creates 2 big-swing onboarding funnels for your subscription app, and A/B tests both variants against your current flow.

Here's the sprint program at a glance:

  • Pricing: USD $7,500 [one-time payment. no recurring costs]
  • Main deliverables: 2 big-swing mobile app onboarding funnels [user journey designed from app install → paywall → post-purchase UX]. Includes production-ready UI design, copy & HTML prototypes.
  • Typical timeline: 4 weeks to design & ship. 6+ weeks for final readouts.
  • Implementation: Your dev team builds from our Figma file & HTML prototype. Or we build the frontend [no additional fees required]
  • Risk-reversal guarantee: Free 3rd iteration if neither our variant wins. And we stick together until you hit positive ROI.

See more on how we approach mobile app onboarding experimentation here [original design examples included] →

Mobile app onboarding design examples

Image: 80 mobile app onboarding screens design by Roastmyapp

6 growth bottlenecks we remove for mobile app teams with this sprint...

6 mobile app onboarding bottlenecks subscription app teams encounter

Image: 6 onboarding bottlenecks subscription app teams encounter

  1. ⚠️ You see big drop offs in your onboarding funnel analytics. But you can't figure out why it's happening.
  2. ⚠️ Your uers reach the paywall, but they don't completely understand the value & what they are buying.
  3. ⚠️ Your paywall optimization work has hit a ceiling. And you realize your next big wins are sitting upstream.
  4. ⚠️ You're stuck with low ROAS because your paid ads traffic leave the onboarding funnel without making a purchase.
  5. ⚠️ You know what to test & prototyped bigger onboarding changes. But design execution is still your biggest constraint.
  6. ⚠️ Your in-house team is busy with core product work. Nobody can take end-to-end ownership of your onboarding experiments.

Who's this onboarding sprint for...

6 mobile app onboarding bottlenecks subscription app teams encounter

Image: What a "perfect fit" for this sprint looks like

  1. Revenue stage → $50K to $500K+ MRR
  2. Download volume → 1,000 - 15,000+ downloads per day [enough traffic for clear test readouts.]
  3. Paywall optimization work done → You've already tested paywalls, pricing & packaging & found your best-performing variant.
  4. No in-house design & dev capacity → Your designers & engineers are booked on core product. You have growth ideas, but nobody to execute.

❌ Not recommended for early-stage, pre-PMF apps with low traffic or weak retention [unless you want us to set you up for success, and skip months of trial-and-error].

How the sprint runs week-by-week...

Gantt chart of a typical 4-week onboarding sprint

Image: Gantt chart of a typical 4-week onboarding sprint

  • Week 1 → Audit & research. We agree on the 2 big swings.
  • Week 2 → Variant A designed & prototyped.
  • Week 3 → Variant B designed. Variant A goes live.
  • Week 4 → Variant B goes live. First readout on variant A.
  • Weeks 5-6 → Final readouts, depending on your traffic.

A minimum of 4 weeks. Both variants are ready by week 4 in most cases. We stay up to 6 weeks for final readouts, depending on your traffic.

Note: the timeline may vary depending the complexity of your product & first-time user experience.

What are the key deliverables?

  1. Full-funnel growth audit + customer research groundwork
  2. Figma file with 2 big-swing onboarding funnels with production-ready designs & copy
  3. Clickable HTML prototypes to walk through the flow on a phone before any code gets written.
  4. Frontend implementation [optional with no extra charge] in Swift, React Native or your stack, delivered as a TestFlight build.
  5. Test setup & readouts: primary metric: proceeds per user. guardrails: trial start rate, trial-to-paid & refunds.
mobile app onboarding design for expense tracker app

What do we need from you to get started?

Mobile app onboarding funnel analytics from Mixpanel Dashboard

Image: Onboarding funnel analytics board from Mixpanel

  • Read-only access to subscription & revenue analytics: Appstore Connect/Play console, RevenueCat/Superwall,Mixpanel/Amplitude.
  • Top-of-funnel context: Apple Ads keywords, UGC and creative scripts, best-performing ad creatives and angles you know convert.
  • Existing research materials: interview transcripts, survey data, user reviews, feature requests, support tickets.
  • Existing experimenation backlog, designs & data from previous tests.
  • One weekly async review: 30-60 min of your time for feedback.
  • One decision-maker who approves & signs off on each variant.

Results delivered → 31.5% lift in proceeds per user [statistically significant]

Onboarding experiment results with primary metrics & onboarding completion rate differences

Image: Onboarding experiment results with primary metrics & onboarding completion rate differences

A mobile app team who joined the onboarding sprint lifted proceeds per user by 31.5% [with statistical significance]. We shipped a complete onboarding overhaul while the paywall setup remained the same.

  • "Roastmyapp's truly an amazing dream team. I have never seen such depth in user research, and it has provided me with significant insights.The new onboarding screens are truly beautiful and fit my app very well. All the other app founders I showed the ideas and screens to were also very impressed. Communication is excellent and fast in Slack. It is definitely worth the investment."

    ‍— Jonah Hadt, Founder @ InTolerApp
    ⭐️⭐️⭐️⭐️⭐️
  • "Insanely good work. It's amazing how many of my little inputs made their way into the new onboarding design. There are so many things I just find downright brilliant."

    ‍— Timo Stubing, Founder @ Expense Tracker app
    ⭐️⭐️⭐️⭐️⭐️
  • "I appreciate the attention to detail in all things, from the colour and copy to the accessibility considerations. Your onboarding designs are outstanding and well thought out. And I love having a few very high quality options to try out next."

    ‍— Luke Memet, Founder @ Timefinder app
    ⭐️⭐️⭐️⭐️⭐️
  • "It felt like Roast My App was part of the team, which is not common when you work with contractors and when you outsource work. I would recommend it to any founder who's trying to reach profitability for a subscription app."

    ‍— Grégoire Thomas, Co-Founder @ Mr.Arthur app
    ⭐️⭐️⭐️⭐️⭐️
  • "Very good experience working with Roast My App. They understood our challenges very well and came up with quick and concrete solutions—new funnels complete with design and copy that improved our conversion rates. Definitely happy with the results."

    ‍— Mehdi Bellatig, Co-founder @ Control+ app
    ⭐️⭐️⭐️⭐️⭐️
  • "Looks like the onboarding variant finally pulled ahead. You have done amazing work for us! Highly appreciated."

    ‍— Colby Schmidt, Co-Founder @ Coursology app
    ⭐️⭐️⭐️⭐️⭐️

RMA Onboarding Sprint Pricing

Roastmyapp's mobile app onboarding design & optimization sprint pricing is: USD $7,500 [one-time payment].

No recurring costs. No long-term lock-in. Here's the overview...

  • 2 big-swing onboarding funnels, designed end-to-end.
  • 4 weeks to ship, up to 6 weeks for final readouts
  • Audit, research, test setup & readouts
  • Frontend implementation at no extra charge [optional].
  • Guaranteed positive ROI on our services.

***Reduced-scope options are available for early-stage companies.

Need more than a proper onboarding flow? Check out my 3-month Monetization & CRO Program [10+ experiments, USD $15K one-time].

Our risk-reversal guarantee

  • 3rd onboarding iteration without any additional fees, if neither of our variant beats your current onboarding on trial start rate, ARPU or LTV. Meaning, we design & ship a 3rd iteration, completely free of cost.
  • We stay until you hit positive ROI. Meaning, we stick around until the sprint pays back what you invested.
mobile app onboarding design for expense tracker app

Frequently asked questions

How much does the onboarding sprint cost?

The Mobile App Onboarding Design & Optimization Sprint by Roastmyapp costs USD $7,500 [one-time payment] for 2 big-swing onboarding funnels with production-ready designs & copy [covered end-to-end from app install → paywall → post-purchase UX].

How long does the sprint take?

A minimum of 4 weeks. Both variants are ready by week 4 in most cases. We stay up to 6 weeks for final readouts, depending on your traffic.

Note: the timeline may vary depending on the complexity of your product & first-time user experience.

What is a big-swing onboarding funnel?

A big-swing funnel changes the structure of the whole flow: screen order, questions, the personalized result, paywall placement & post-purchase screens. Small tests change one element. Big swings change the path from install to purchase.

Do you need to hand off your entire codebase?

No, we can work just fine without it. Your team builds from our Figma files & prototype, or you share frontend access and we build at no extra charge. Your backend & data stay with your team.

We already ran paywall experiments. Why onboarding experiments now?

For most apps, 82% of trial starts happen on day zero [RevenueCat]. Users make the purchase decision inside your onboarding, before they even see a price or offer on the paywall.

Do you work with Superwall, RevenueCat, Adapty or custom code?

Yes. We design for the stack you run, including onboarding built in custom code.

How much traffic does my app need?

1,000 to15,000+ downloads per day is a strong position to be at. Anything below, tests just take longer to reach a clear readout.

What happens if neither variant wins?

We design & ship a 3rd onboarding iteration, free of cost. We measure trial start rate, ARPU & LTV 14 days after install.

Who does the work?

Muhammad Rahat leads every sprint. I work as a mobile app onboarding & paywall CRO consultant and review 30 to 50+ new apps a month. No hand-off to junior account managers.

How do we get started?

Submit your app here. We start with a free onboarding & paywall audit on a 30-minute call. If your app qualifies, we get to work.

Made it this far? Congrats! Here are 3 other resources on paywalls for you to check out.

1. 51 paywall experiments [with examples] to grow your app revenue: My paywall experiment library, organised across five monetization levers. Start here if you want to see what "what to test next" actually looks like.

2. 21 high-converting paywall examples [187+ mobile apps ranked]: My paywall swipe file. 187+ paywalls ranked into five tiers so you can skip months of trial & error working out what converts and what doesn't.

3. 17 paywall optimization mistakes to avoid for mobile app revenue growth [fixes included]: My compilation of common paywall mistakes I've seen myself & other mobile app teams make.

Paywall experiments library by Muhammad Rahat

Image:Paywall experiments library by Muhammad Rahat

Paywall examples from Roastmyapp's swipe file

Image:Paywall examples from Roastmyapp's swipe file

Paywall optimization mistakes compilation by Roastmyapp

Image: Paywall optimization mistakes compilation

Need help with your mobile app onboarding design & optimization?

See if your app qualifies for the sprint. We'll schedule a free onboarding & paywall audit on a 30-minute coffee chat on Google Meet.

I try to do this review for 5 apps completely FREE every month. By the end, people walk away knowing their 3 biggest blockers costing them real money.

And if I think the sprint isn't a good fit for your app, I'll tell you so too...
‍
Lastly, find more about Roastmyapp's mobile app monetization & CRO framework here →

Best,
Muhammad Rahat
Founder @ Roast My App LLC

muhammad rahat's profile picture
💸
Mobile App Monetization & CRO Program
Ship 10+ growth experiments from RICE prioritized backlog
3-month engagement. Fully done-for-you
No recurring costs. No long-term lock-in
No in-house resources pulled off your core product roadmap
Achieve 20-40%+ ARPU growth from traffic you already pay for
1:
Who's this for ⤵
Mobile subscription apps at $50K-$500K+ MRR or 1K-15K+ daily downloads
Teams spending $50K+/m on paid UA but leaking traffic at bottom of the funnel
Teams without in-house design & engineering capacity to own growth initiatives end-to-end
Not for early-stage, pre-PMF apps with low traffic or weak retention numbers
2:
What you get ⤵
10+ high-leverage experiments designed, coded, shipped & analyzed across paywall, pricing, onboarding & monetization surfaces
RICE-scored monetization & CRO roadmap, production-ready UI designs, specs & readouts
Scalable revenue growth system built with our tried-and-tested 11FA Framework
[Bonus] Internal claude skills, AI workflow, research materials & swipe files
3: 
KPIs we own ⤵
Trial-start, trial-to-paid & install-to-paid conversion rates
Paywall LTV, realized LTV per customer, net revenue after refunds from mature cohorts
Guardrails on refund, renewal rates, user engagement & retention
Weekly sync & reporting on every core monetization metrics
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