Image: 3 root problems halting your app revenue growth
Image: Weekly growth priority review with loom videos
Image: 11 focus areas of D0 user journey in a nutshell
Everything we work together on sits inside my 11FA Monetization & CRO Framework. There are 11 focus areas that cover the most important parts of your D0 user journey [store listing to subscription cancellation].
In a typical month we won't touch all eleven. We'll pick the two or three where your app is actually leaking, and go there first. That prioritisation is the product.
The numbers I'll own: trial-start rate, trial-to-paid, install-to-paid, revenue per paywall view, and D0/D7/D30 ARPU. With guardrails on refund rate and renewal rate, because a cheaper entry that doesn't renew is a loss in the grand scheme of things.
Image:Stripe checkout to book my CRO & monetization growth advisory
Month-to-month engagement. No long-term lock-in. Cancel anytime before renewal for your Stripe customer portal link. See FAQ below.
There are 3 ways to work with me. But they are not three sizes of the same thing. They differ on what you're actually buying. 1:1 advisory is the only one where you take full implementation ownership. Here's a quick summary...
Image:Roastmyapp services side-by-side comparison
Within a couple of hours → You get a Slack invitation from me, and an invite to the Figma workspace where most of the design collaboration happens.
Same day → Your Stripe customer portal link, so you can manage or cancel the subscription yourself before any renewal. I'll also issue an VAT-compliant invoice with your company details on it.
You send access → App Store Connect [and Play Console if you're on Android], Figma, Mixpanel, Amplitude or PostHog, RevenueCat, Superwall, Adapty or Purchasely.
Within the first week → At least 3-5 prioritized growth initiatives, in Slack
I've been working on mobile subscription funnels since 2019. Early on my specialty was on mobile app UX/UI redesign. Thousands of screens later, a pattern got hard to ignore. Teams were pouring money into user acquisition, design and development, and then losing most of it in the first 90 seconds of the product experience.
The moment it clicked was realising nobody was taking end-to-end ownership of those ninety seconds. Designers owned screens. Engineers owned the build. Marketers owned the install. The stretch between install and payment belonged to no one.
In July 2023, I founded Roast My App LLC to own exactly that. It's a founder-led team. I do the research, the hypotheses, the design and the analysis. Meaning, there's no bait-and-switch to junior account executives after our intro call.
When a partnership needs more hands, I do bring in vetted growth PMs, growth product designers and specialist developers I've worked with before, scoped to that engagement. We're small on purpose. And it's also why we only take a few clients at a time.
I also write the Roastmyapp Memos substack newsletter, and post paywall & onboarding experiment ideas that are read by almost 8,000 mobile app founders, UA, and growth folks on my Linkedin.
An app growth consultant is an external specialist who advises a mobile app team on how to grow, usually across acquisition, activation, monetization and retention. Most app growth consultants specialise in one part of that list rather than all of it. My specialism is monetization and conversion rate optimization for subscription apps, which means paywalls, onboarding, pricing, packaging, placement, promotions and offers.
The 1:1 Mobile App CRO and Monetization Growth Advisory is US$1,500 per month, billed monthly, with no long-term lock-in and cancellation at any time. You receive a Stripe customer portal link after checkout so you can manage or cancel the subscription yourself before renewal. A VAT-compliant custom invoice is available on request.
In the 1:1 advisory you implement and I direct, so you get prioritized weekly growth initiatives, ad-hoc design and funnel review, and async Slack access for US$1,500 per month. The two done-for-you options are different: 1 paywall A/B test per month at US$1,000 where I design and ship a single experiment for you, and the fully-managed Mobile App Monetization and CRO Program at US$7,000 to US$15,000 per month where my team designs, codes and deploys 4 or more paywall experiments and 2 or more onboarding funnel iterations every month. The advisory is the only one of the three where you do the building.
Hire the full-time manager if the role is fundable and fillable, because a dedicated owner beats a fractional one. Consumer subscription apps typically advertise this role in the region of 50,000 to 70,000 euros plus equity, and it asks for a narrow combination of monetization experience, hands-on paywall implementation, pricing ownership and store mechanics knowledge. A consultant makes more sense when the search is taking months, when you have engineering capacity but not monetization experience, or when your app is not yet large enough to keep a full-time monetization owner busy.
No. I do not run paid media, keyword ASO or ad monetization such as AdMob mediation and eCPM optimization. I work on visual App Store Optimization where it affects conversion, and on everything downstream of the install. If you need paid UA or keyword ASO, I will tell you on the call that I am the wrong hire.
Read-only access is enough. That means App Store Connect, Play Console if you are on Android, Figma, your product analytics tool such as Mixpanel, Amplitude or PostHog, and your subscription platform such as RevenueCat, Superwall, Adapty or Purchasely. If you prefer to create a dedicated email alias for App Store Connect access rather than adding an existing address, that works and it is good practice.
Async support runs through a shared Slack channel with a response within 24 hours on weekdays. I work from GMT+6, so you can message, email or send voice memos and Loom videos at any hour and I will reply when I am next at my desk.
Yes. The advisory is month to month with no long-term lock-in and no minimum term. You can cancel anytime before renewal through your own Stripe customer portal, and you can pause and restart later.
You do. All deliverables, materials and work product created specifically for your engagement, including every associated intellectual property right, belong exclusively to your company. All non-public information, data, materials and access you share with me stay confidential and are used only for our work together. If you have your own NDA you would rather use, send it over and I will sign it.
Image:Paywall experiments library by Muhammad Rahat
Image:Paywall examples from Roastmyapp's swipe file
Not sure the advisory is right for you yet? Start here instead.
Submit your app for a free CRO audit →
We'll schedule a 30-minute coffee chat on Google Meet and go through your app's current paywall, onboarding & monetization setup together. No pitch deck, no strings attached.
By the end you'll walk away knowing the 3 biggest blockers costing you real money. And if the advisory isn't a good fit for your app, I'll tell you that too.
Best,
Muhammad Rahat
Founder @ Roast My App LLC
