Image: Superwall vs. Roastmyapp monetization services comparison
Superwall's monetization growth services focus primarily on paywall, pricing & offer experiments. But here's the thing: paywall-focused experimentation programs eventually end up hitting a revenue ceiling.
Once you go from a weak paywall to a "decently optimized" one, each new paywall test moves net revenue less than the last.
That's particularly why Roastmyapp's CRO growth services focus on the full D0 monetization journeys [from install → onboarding → paywall → post-purchase UX & beyond].
We believe that for mobile subscription apps that have already spent months optimizing their paywall, the biggest wins most likely sit upstream in the customer journey, i.e., in the onboarding flows before the first paywall encounter.
In this article, we're going to look at 8 differences between Superwall & Roastmyapp's subscription monetization growth services, and when each one is the better pick for your app.
We compare against Superwall's public services page [superwall.com/services, as listed in November 2026].
Before we start, here's the TLDR version:
70-80%+ of trial starts & subscription purchases happen at D0, a.k.a. the day of first app install. Paywall tests touch only 1 stage of that D0 journey.
If you're already working with a high-converting paywall setup, you'll notice it gets harder to move your trial starts & initial conversion rates with every new iteration. That typically signals your growth opportunities & revenue leaks live on the screens before & after the paywall.
With Superwall: Their growth service leads with paywall, pricing & offer experiments. On the Full Growth plan, complete onboarding journey before paywall, the post-purchase UX & cancellation flow after it, sit outside the core scope.
Each new paywall test reaches the same users, at the same moment, and moves revenue less than the last one.
With Roastmyapp: We optimize the full D0 monetization journey, not just one set of paywall screens. The D0 monetization journey is every screen a new user sees on the day of install: install, onboarding, trial start, post-purchase UX, through to subscription cancellation.
We audit your journey screen by screen & fix where your revenue leaks the most. The fixes reach your whole subscription funnel, not just the paywall.
Your paywall, pricing & offering stays in scope like Superwall, on top of everything else we cover with our 11FA framework.
We typically see 70-85%+ of trial starts happen at the onboarding paywall placement. Meaning, your onboarding funnel decides how many users reach the paywall ready to buy.
Paywall events only fire for users who make it through onboarding. But if you're optimizing paywalls on top of a leaky onboarding, you're iterating your monetization setup for a smaller, colder audience.
With Superwall: The team designs your paywalls first & keeps refining them against conversion data every week. Onboarding strategy & experiments sit on their custom-priced Revenue Intensive plan. But a better paywall on top of a leaky onboarding funnel still loses the users who drop off at the high-friction points before it.
With Roastmyapp: Onboarding funnel design & optimization is our core service. We design your onboarding funnel & your paywalls as one cohesive flow, & the story your onboarding tells carries straight into the ask.
If your customer research shows people don't understand what they're buying, we fix that first, instead of pushing more users into a trial they don't understand yet.
Small onboarding tweaks produce small, noisy results.
And 1 onboarding experiment gives you 1 data point on the part of the user journey worth the most. Most teams end up waiting a month for a readout & learning very little.
With Superwall: The Full Growth plan includes 1 onboarding experiment, next to at least 4 experiments a month. More onboarding work means moving up to the custom Revenue Intensive plan. On the entry plan, the part of the funnel with the most upside gets the smallest share of the work.
With Roastmyapp: You get 2 big-swing, data-backed onboarding variants in a 4-week sprint, to test against your current flow.
The onboarding design & optimization sprint covers everything from install to paywall to post-purchase UX. You receive production-ready UI, copy, Figma files & HTML prototypes [with frontend build at no extra charge], with up to 6 weeks for readouts.
A mobile app team who completed this onboarding sprint with Roastmyapp lifted their proceeds per user by 31.5%, with statistical significance.
But what if neither variant wins? We do a 3rd big iteration completely free of cost.
"Looks like the onboarding variant finally pulled ahead. You have done amazing work for us! Highly appreciated."
—Colby Schmidt, Co-Founder @ Coursology app
Your daily installs cap how many tests reach a clean, readable result. Every low-impact test could take a slot of an overlooked high-impact test.
With Superwall: The growth service runs one experiment per week on a repeating loop: ideation, Figma designs, your sign-off, edits, build, launch, analysis. Weekly cadence sets the pace. But your traffic still decides how many of those tests reach a readable result.
With Roastmyapp: We rank every test idea before anything gets built. But a ranking is only as good as what goes into it.
We benchmark your funnel data, build a voice-of-customer worksheet from your reviews & surveys, and rank 30 to 50 competitor apps into 5 tiers.
With that evidence in hand, the 11FA Monetization & CRO Framework maps every experiment to one of 11 focus areas across the post-install funnel, from the App Store product page to subscription cancellation, and every hypothesis gets a RICE score [Reach × Impact × Confidence ÷ Effort].
This means only the top of the ranked backlog gets designed, built & shipped. Every initiative's backed by evidence instead of any guesswork or gut feelings.
Monthly fees turn a growth program into an open-ended bill. So your finance team has to defend a recurring line item every quarter. And when the price is tied to your revenue, the bill grows as your app grows.
With Superwall: The Full Growth plan starts at $5,000/month, but the price depends on your revenue. At the floor price, 3 months cost $15,000 & 6 months cost $30,000. And the better your app does, the more you pay for every month you stay.
With Roastmyapp: You get a transparent, published price, paid once. USD $15K for the 3-month program. USD $7.5K for the onboarding sprint. USD $1K for 1 experiment. No long-term lock-in retainer. No auto-renewal.
At Superwall's floor price, both cost $15,000 by month 3. But after month 3, our fee stops. If you want to keep going, you pick the next plan only once the numbers earned it.
Most growth programs charge you whether the tests pay back or not. Therefore, the risk always sits with you.
With Superwall: Their services page lists no guarantee. So a quarter of flat results costs the same as a quarter of wins.
With Roastmyapp: We guarantee positive ROI on our services. If your results fall short, we keep running experiments for free until you reach positive ROI on your investment.
We don't promise a specific uplift number. But we promise to stay until the ROI math works for you. On the sprint, if neither variant beats your current onboarding on trial start rate, ARPU or LTV, we do a 3rd iteration for free.
If your onboarding & paywalls are built in native code, you know first-hand how messy it gets to run experiments through paywall SDK tools. And a Figma file handoff is not a shipped test.
With Superwall: The team implements within paywall tools & SDKs [Superwall, RevenueCat, Helium, Adapty], or hands over Figma files for your team to build. But a handoff still needs your engineers. Therefore, the test ships only when your roadmap allows & resources free up.
With Roastmyapp: We ship every experiment as production-ready custom designs, copy & code, on your own codebase.
Depending on your situation, we can bring our own developer, so that your engineers can stay focused on core product work. Every build gets analytics setup & device QA before launch. Every design, file & line of code belongs to your company.
On a multi-client growth team, the person who audits your app is not always the person on your weekly call. This typically results in context getting lost between the audit, the roadmap & the weekly sync.
With traditional app growth agencies, you get sold by a senior leadership. But in month 2 or less, you get bait-and-switched to someone else, an account executive or a growth manager.
With Superwall: The growth service runs through their growth team & a dedicated Slack channel.
With Roastmyapp: You work directly with the Founder, Muhammad Rahat, from the free audit to the final readout. I run your audit, your roadmap & every weekly sync myself. There's no bait-and-switch to junior contractors or account managers.
I do bring in vetted senior growth PMs, product designers & developers to build with me, depending on project scope & requirements. But the ownership is still 100% founder-led.
"I appreciate the attention to detail in all things, from the colour and copy to the accessibility considerations."
—Luke Memet, Founder @ Timefinder
Both teams run managed monetization experiments for subscription apps. But they're built for different situations. So here's the honest version:
Superwall's growth service may suit you better if:
Roastmyapp suits you better if:
Image:Roastmyapp services side-by-side comparison
Superwall's growth service, sold as Superwall Services, is a fully managed monetization service for subscription apps, run by Tangent, the consultancy Superwall acquired in July 2026. The team designs paywalls, runs pricing and offer experiments, and manages monetization end to end, on Superwall or any other stack. The Full Growth plan starts at $5,000/month, depending on revenue, and the Revenue Intensive plan carries a custom price.
Vahe Baghdasaryan, founder of Tangent, leads Superwall's growth service. Superwall acquired Tangent on July 13, 2026, and Tangent now operates as a Superwall company.
Superwall's Full Growth plan costs $5,000/month and up, depending on revenue, as listed on superwall.com/services in November 2026. The Revenue Intensive plan carries a custom price. Superwall charges no revenue share and no per-seat fees.
For managed experiments, your main alternatives are an independent monetization agency such as Roastmyapp, a 1:1 advisor while your own team builds, or an in-house growth team. Roastmyapp fits teams who want the full D0 monetization journey covered, with onboarding funnel design and optimization at the core.
The D0 monetization journey is every screen a new user sees on the day of install: install, onboarding, trial start, post-purchase UX, through to subscription cancellation. 70-80%+ of trial starts & subscription purchases happen at D0, the day of install.
Roastmyapp is an independent mobile app monetization & CRO consultancy for subscription apps, founded by Muhammad Rahat. The team designs, codes, ships and analyzes onboarding, paywall and monetization experiments across the full D0 monetization journey, for fixed one-time prices. Onboarding funnel design and optimization is the core service.
A paywall test reaches only the users who got through onboarding, and only the moment of the ask. So once the paywall is well optimized, each new paywall test moves revenue less. Therefore, the bigger wins sit upstream, in the onboarding funnel, where you decide how many users reach the paywall ready to buy.
Teams with a decently optimized paywall who have hit a ceiling on paywall tests, and whose next wins sit upstream in the onboarding flow. Roastmyapp fits mobile subscription apps at $50K to $500K+ MRR or 1K to 15K+ daily downloads, spending on paid UA, with no spare in-house design or engineering capacity.
Roastmyapp has 4 plans. USD $15,000 one-time for a 3-month program of 10+ experiments. USD $7,500 one-time for a 4-week onboarding sprint. USD $1,000 one-time for 1 paywall or monetization experiment. USD $1,500/month for 1:1 advisory. No retainer on the done-for-you plans, and no price tier tied to your revenue.
A USD $7,500 one-time sprint. Roastmyapp delivers 2 data-backed onboarding funnel variants in 4 weeks, from install to paywall to post-purchase UX, with production-ready designs, copy and an optional frontend build. If neither variant beats your current onboarding on trial start rate, ARPU or LTV, the third iteration is free.
The 11FA Monetization & CRO Framework maps every experiment to one of 11 focus areas across the post-install funnel, from the App Store product page to subscription cancellation. Every hypothesis gets a RICE score, and only the top of the ranked backlog gets designed, built and shipped. Proceeds per user decides every winner.
We guarantee positive ROI on our services. If your results fall short, we keep running experiments for free until you reach positive ROI on your investment. We don't promise a specific uplift number. We stay until your investment pays back.
Yes. Roastmyapp designs, builds and analyzes experiments on Superwall, RevenueCat, Adapty and Purchasely, and in custom code. Roastmyapp sells no paywall tool, so the tool recommendation follows your funnel.
You do. All deliverables, materials and work product from your engagement, including every associated intellectual property right, belong to your company. We sign your NDA before kickoff if you have one.
On the onboarding sprint, you get 2 data-backed onboarding funnel variants in 4 weeks, with up to 6 weeks for readouts. On the 3-month program, we ship 10+ experiments across onboarding, paywall, pricing & monetization. How fast each test reads out depends on your daily installs.
You work directly with the founder, Muhammad Rahat, from the free audit to the final readout. He runs your audit, your roadmap & every weekly sync. Vetted senior growth PMs, product designers & developers join depending on project scope, while the ownership stays founder-led.
Submit your app for a free CRO audit. We go through your paywall and onboarding setup together on a 30-minute call, and you walk away knowing your 3 biggest blockers and the right plan for your stage.
Image:Paywall experiments library by Muhammad Rahat
Image:Paywall examples from Roastmyapp's swipe file
Image:App onboarding screens design by roastmyapp
Image: Paywall optimization mistakes compilation
Image: Mobile app onboarding design & optimization sprint
Start with a free CRO audit of your app. We schedule a 30-minute coffee chat on Google Meet & go through your app's current paywall & onboarding setup together. I try to do this review for 5 apps completely FREE every month.
By the end, people walk away knowing their 3 biggest blockers that are costing them real money. If I think we aren't a great fit to work together yet, I'll transparently inform you of that, too.
Find more on my 11FA mobile app monetization & CRO framework here →
Best,
Muhammad Rahat
Founder @ Roast My App LLC
